BG 2.34-37
Men will recount thy perpetual dishonour, and, to one highly esteemed, dishonour exceedeth death. The great car-warriors will think thee fled from the battle from fear, and thou, that wast highly thought of by them, wilt be lightly held. Many unseemly words will be spoken by thine enemies, slandering thy strength; what more painful than that? Slain, thou wilt obtain heaven; victorious, thou wilt enjoy the earth; therefore stand up, O son of Kuntî, resolute to fight.